Let’s face it. Sometimes we encounter a difficult client with higher expectations than what is possible. Perhaps they’ve been tainted by false promises from a previous agency. Perhaps they are putting everything (and every cent) they have into their brand and just don’t know how to relax and let you do your job. As their […]

Publicity is one of the most crucial elements to any startup’s success, but it’s usually seen as a ‘luxury’ service that gets shelved until the business is generating enough profit to properly budget for it. It’s the old chicken-before-the-egg quandary where financers want to see press coverage before they invest, and startups can’t afford PR […]