Facebook’s Paper app, the new way to experience Facebook on iPhone (Android coming soon, probably), has been universally acclaimed to the point that it is generally considered the best way to use the network. Paper, with its all-new functionality of Cards, the sideways swipe, and curated content, doesn’t merely alter what we come to expect […]

An unwritten contract exists that makes a social media connection different and more personal than all other forms of media.  That contract states that social is a direct dialogue from one individual to another – without a middleman. Because of that direct communication, social media is seen as a way to reach the previously unreachable. […]

Audience expectations in social and the parameters in which we measure ourselves change constantly. First it was not responding enough, then not responding to a high enough percentage of your audience, and then not responding quick enough. You know social changes quickly when you come across an article from just two years ago that seriously […]