A lot of work goes into getting subscribers so it may be tempting to pat yourself on the back and take a break once you actually bring subscribers in. But the honest truth is that getting customers to opt-in to your emails is only the first step and preventing them from unsubscribing is even more difficult. What […]

According to a recent Forrester Research survey, 72 percent of B2B marketing executives say that less than half of their marketing staff plays a primary role in content marketing at their organization. This is a big problem that many businesses need to correct in order to properly execute content marketing strategies to reach their customer bases and become thought […]

There seems to be a constant debate over achieving the perfect balance of creating quality content to share on social media, while maintaining the right quantity of that content to continually reach your audience without sacrificing quality. It’s entirely possible to achieve this balanced approach to creating social media content by slowly scaling your efforts […]

The most important goal of all marketing is to drive more value to the business than is spent to execute each campaign on a particular channel. In other words, it’s a marketer’s job to make their efforts as profitable as often as possible. People often discuss the use of Facebook for brands with engagement, likes, […]