AUTHOR

Carrie Jones

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Want to build community? Here’s how over 150 startups did it

What do over 60 percent of startups valued at over $1 billion have in common? Community. They either employ a community team, or collaboration is fundamental to their business model. Think Airbnb, Lyft, Xiaomi, Pinterest, Dropbox, DocuSign, Instacart—the list goes on. They all invest in community. Why? Because community is disruptive, and it’s how many […]
6 signs you need to hire a community manager
Six signs you need to hire a community manager

Community is becoming an ever-larger driver of business value and revenue, especially for startups. As we see more examples of tight-knit user groups creating real value, more startups are seeking to add community professionals to their teams. Some are making a splash by hiring Directors or Heads of Community and others are dipping their toes […]
4 community management misconceptions debunked
Four common community management myths debunked

Community exists somewhere in the stratosphere of product, customer service, marketing, and blowing people’s minds with unforgettable user experiences. Founders often do not fully grasp how community fits into the larger framework of what they’re building. Community is a cross between getting the word out (marketing), making people feel good (customer service, user experience), and […]