In the book “Newsjacking,” author David Meerman Scott recounts the story of how Joe Payne, CEO of Eloqua (a marketing automation company), capitalized on one of their rivals’ acquisitions. Payne noticed that their competitor’s acquisition of Market2Lead received very little press. Sensing an opportunity, he quickly crafted his own angle on the story. Payne’s story […]

First, the bad news: Almost two thirds (62 percent) of people who subscribe to an email newsletter aren’t engaged with the content. Why aren’t people responding to the email messages they receive? Usually, the content fails to address their concerns and problems. If you want email to produce results for your business, then you need to use it […]

Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing. In many cases, we’re seeing direct mail marketing as more effective than email or banner ad marketing because there is less competition. Instead of competing with a hundred other emails or […]