AUTHOR

Christina Choi

LATEST STORIES

Giving high-tech gadgets a kid-friendly spin

When it comes to building products that kids will likely enjoy, Azadeh “Azi” Jamalian’s experience is second to none. Armed with an extensive background in systems engineering and education, Jamalian became a co-founder of a children’s learning company after one cold email. A few years ago, Jamalian was pursuing her Ph.D. in cognitive studies in […]
Transforming a love of health and wellness into a thriving career

When Jeannie Oliver found herself suffering from severe anxiety, depression, insomnia, and weight issues in her early 20s, she consulted a long series of doctors. One naturopathic physician radically changed the way she approaches health and wellness. Now the WeWork South Lake Union member is a holistic nutrition counselor, personal trainer, and classically trained chef consulting other entrepreneurs about […]
The Desktop: Fawziah Qadir at Global Glimpse

An office can tell you a lot about a creator, and we were pleasantly surprised when we ran into Fawziah Qadir’s bedecked office space at WeWork Fulton Center. Most of the tchotchkes on her desk are from her travels around the world, including places like Egypt and Kenya. When she’s not exploring new places, this […]
The Desktop: Ashley Striebinger at Trouvex

Q&A With Ashley Striebinger At Trouvex An office can tell you a lot about a creator, and we stopped in our tracks when we noticed a mirrored Buddha and twinkling fairy lights in Ashley Striebinger’s cozy, one-person office at WeWork 42nd Street. In The Desktop, we’re tracking down members in our community to discover what they […]
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Meet Mantry: a brand new way of discovering America’s best artisan food

When I first discovered Steve’s Ice Cream, a small batch ice cream company based in Brooklyn, New York, it was like I had found frozen dessert nirvana. I freaked out after taking a spoonful out of my first pint of Sweet Corn & Blackberry Preserves, and that’s when I realized that discovering up-and-coming food makers […]
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How Pronto is connecting Seattle neighborhoods through bike sharing

City bike sharing programs have been expanding across the country with big fanfare. Recently Seattle inaugurated their own bicycle-sharing program with non-profit organization Pronto Cycle Share with the launch of 500 bikes and 50 stations around the city. We sat down with Holly Houser, the executive director of Pronto, to see how they’re encouraging cycling to […]
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Onevest co-founder on her secret to getting through the bad days

Tanya Prive, who is the co-founder of one of fastest growing crowdfunding platforms for startups, very kindly agreed to meet to chat about her path to starting Onevest. The vivacious entrepreneur, who launched Onevest in New York with her husband and co-founder Alejandro Cremades, four years ago, believes that every early stage startup should be […]
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The journey of a sole founder: meet experience curator Nina Storm

When Nina Storm, a trained musician and dancer, first moved to Los Angeles without a job, she was determined to leave a mark in the City of Angels one way or another. After working multiple gigs in the entertainment industry, she realized she wanted a change and landed a job running events for a nonprofit. […]
How Broad Street Maps is building a new kind of company to boost global health

From the beginning, Anna Clements, Hannah Judge, and Isabel Shaw, all bonded over the same majors at Middlebury College in Vermont. Who knew that the intersection of their two passions in Geography and Global Health would lead them to start a business together? They all realized that geographic tools and analytics are extremely underutilized in […]
How startup Soko Glam is building an online beauty destination

What Is Soko Glam Charlotte and David Cho are New York-based entrepreneurs and students who are taking their passion for Korean culture of skincare and beauty to the West. After launching their ecommerce store Soko Glam in 2012 showcasing a curated selection of the best Korean products, the up and coming startup has been featured […]
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It’s okay to make mistakes in a startup, says Dentity’s co-founder

This entrepreneur has always loved working in technology, despite his successful career in finance at one of the world’s largest banks. Ashish Singal was bitten by the tech bug after he created his first website in 1998 — a page for University of Michigan Wolverine fans. He continued to code throughout college at Northwestern University […]
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The Desktop: Johanna Johnson’s Maggie Hansdorfer

An office can tell you a lot about a creator, and we were charmed by Johanna Johnson’s bridal studio and her line of embellished, hand-beaded silk gowns at WeWork Soho West. We had the pleasure of meeting Maggie Hansdorfer, the U.S. brand manager of the Australian design company. She previously worked in finance with the […]
Recovery is important for entrepreneurs, shares BANGS shoes founder

Sometimes even the most unconventional jobs lead you down the path you’re meant to follow. During an experience teaching English in China, the Clemson University grad Hannah Davis came across Chinese migrant workers and farmers who were wearing an army style shoe. She was inspired to put together a shoe line with a social responsibility […]
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Glam & Go’s Erika Wasser wants to be ‘every woman’s personal stylist’

When Erika Wasser needed to look camera-ready last minute (or at least put together) after a grueling workout at the gym, she came up with her greatest business idea. She launched Glam & Go last year, and it’s one of the fastest growing express styling businesses in metropolitan cities. As an entrepreneur, television host, and standup […]
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Entrepreneurship is not for the faint of heart, says Sweetwater Spice Co.’s founder

Scott Sapire is an ambitious entrepreneur in Los Angeles with an appetite for all things food-related. He also runs a company called Sweetwater Spice Company that bottles ready-to-use artisanal brine concentrates. Anyone serious about barbeque knows the secret of brining — a process that requires bathing meat in a liquid full of spices and flavors […]
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There is no substitute for working hard, says Coach’s Lew Frankfort

“You can get lucky, but there is no substitute for working hard,” says Lew Frankfort, chairman of the world-renowned accessories company Coach. He explains that hard work can lead you to success, but luck can only get you so far. In this second part of his keynote speech at WeWork Summer Camp 2014, Lew talks […]
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First Hour: a morning with Visual Magnetics’ Tori Deetz

It’s a common saying that some of the most successful entrepreneurs are usually early risers. And when you’re running a business, it may seem like there are never enough hours in a day. We chatted with Tori Deetz, creative director of Visual Magnetics, for this edition of First Hour — a series that showcases the […]
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Bombas’ founder biggest crowdfunding tip for startups

The founder of Bombas Socks and campaign specialist at Indiegogo share the key component to running a successful crowdfunding campaign. They advise to not look at crowdfunding as a project, and they explain how this can be an opportunity to introduce your business to the public for the first time.