Our friends at the YEC asked 15 entrepreneurs to share how bootstrappers should allocate resources for marketing and advertising. Here’s what they found: Channel Your Inner Seth Godin When I was starting TalentEgg, I read a lot of Seth Godin, and one point stood out to me in particular. Seth often writes that advertising is the cost of having an […]

Our friends at the YEC asked 11 entrepreneurs to share their best tips for writing a great, memorable keynote speech. Here’s what they found: Don’t Write a Speech “The best way to really motivate an audience is to connect with them, and the best way to connect with an audience is by not reading a printed piece […]

Our friends at the YEC asked 11 entrepreneurs to share what they look for first in a salesperson. Here’s what they found: A hunter’s mentality We want someone who is going to get excited about “the big fish” — someone who will prepare endlessly and wade through a lot of information, contacts and leads in order to […]

As 2013 winds down, we’ve made it a priority to pull together our best stories across numerous categories — from PR and entrepreneurship, to our Do What You Love series. Clearly, social media deserves equal billing alongside that trio, and so we’re excited to share this year’s list of top social media tips for startups and small […]

As our archive of stories and resources continues to grow, we’ve decided to bring some of our most popular tips back to the front page. Unsurprisingly, PR advice tops our list of most sought-after stories amongst entrepreneurs, and so we’re starting there. Let’s get to it. 1. Due diligence: Media coverage for your company should be […]

Our friends at the YEC asked nine entrepreneurs to share their tips for crowdfunding a product on services like Kickstarter. Here’s what they found: Rewards! “With a compelling offer to your backers, anticipation is built, and a great story is created. You’ll attract more backers and give the media something interesting to cover.” – Eric Corl | […]

Five months ago, I left a large company to go work for a small company and haven’t regretted it a day since. I should clarify that this is not meant to be a broad strokes indictment of large companies or to say that I’ll never work for one again. Working for an established company definitely […]

The holiday season is just days away from kicking off (Halloween is next week!), and your inbox will likely soon be filled to the brim with invitations. From extravagant events to calmer get-togethers, we asked The Muse cofounder and CEO Kathryn Minshew, Swill cofounder Andrew Young, and Pricing Engine‘s Jon Chang to share their best […]

After graduating from the Ontario Institute of Audio Recording Technology, I opened a small recording studio.  In effect, I became a freelance audio producer.  I started to notice a number of freelance voice talent would contact me and ask if I had any connections to jobs. I asked myself: “What if I transformed my brochure-style […]

Setbacks happen so often in the life of an entrepreneur that I believe our ability to cope with them goes a long way towards predicting our success. That’s why I spend a lot of time looking into how others bounce back from business failures. I didn’t think I’d find part of the answer to dealing […]

Our friends at the YEC asked twelve entrepreneurs to share how they created engaging content for their brands. Here’s what they found: Take readers behind-the-scenes “Even in a “dry, boring old industry,” your blog readers will be fascinated to see the hidden, behind-the-scenes vantage point of the company. Incorporate photos or video to enhance plain text blog posts, […]

It is not easy to be the CEO of an up-and-coming startup, especially when you are frequently out of your office talking to investors and the actual time you spend in contact with your team is limited. It gets even more complicated when you manage multiple teams working in different cities. Is it really possible […]

Our friends at the Young Entrepreneurship Council asked eleven entrepreneurs to share their must-have marketing tools for a successful product launch. Here’s what they found: Mailchimp is a must “For every new product launch, we collect emails via MailChimp. We use their email campaign and auto-responder functionality to draft countdown emails so that our customers receive regular updates […]

A lot of massively successful business people, Oprah included, attribute their success to something called the law of attraction. According to the law, your mind determines your reality—if you radiate positive energy, you’ll see fantastic results. If you focus on what you fear, those fears will come true. This mind power concept appeals to many […]

A good team of investors can be the foundation of your startup’s success, but a bad one can obliterate even the strongest ideas. Investors can provide your business with more than capital — they can become resources for organizing, marketing, and realizing ideas. Knowing what to look for in an investor and being able to […]

Your business just hurdled over the hiring process and assembled a strong team. Now it’s time to fine-tune the details, including a crucial one: clients. Startup clients come in different forms: consumers, big brands, and maybe even other young companies. But with all customers, it takes a certain technique to reel them in. We caught up […]

People often say that finding a mentor is essential as an entrepreneur, especially if you’re young. I am a junior at Duke University and the co-founder of Star Toilet Paper, so the experience I had prior to starting this company includes camp and caddying work. How do I even know what steps to take or […]