Whether you’re christening a brand-spanking-new business or rolling-out a minty fresh new product line (or heck, pivoting into an fertile new space?), eventually you’ll face the question of what to name that baby. And as you may well know, there are no easy answers. With virtually every decent name already taken, and all the dumb […]

Earth Day is upon us. Which means it’s once again time to pay homage to Mother Nature by swapping out inefficient light bulbs and adopting rain forests. But as you get back to work after hitting that “green” happy hour, are there even more ways to help the environment while building your business. One way […]

Busy? As in barely have time to browse this article, before you scurry back to frantically search for help tackling another hot project? Then you probably don’t have time to sit through the vetting process of hiring a new person, or ensuring that your candidate cuts the mustard. To save yourself headaches and heartbreak, it […]

No surprise here – the world is changing fast. This is especially true in the startup world, where competition is increasing as timelines shrink. That’s why it’s more important than ever to be on top of your game. Or better yet, on top of several games at once. Yes, today’s most-successful entrepreneurs have multiple skills […]

If you’re looking to find the perfect freelancer for your next project, you may want to lean in when Ming D. Leung speaks about “stretchwork.” Ming D. Leung is an Assistant Professor at the Hass School of Business on the University of California’s Berkeley campus. He specializes in economic sociology (and more specifically, the study […]

It’s an age-old quandary you face at home daily: Should you rent, or should you buy? Does it make more sense to rent that spacious 2-bedroom apartment you’re now in, or buy a cramped condo on the “other” side of town? Is it better to lease that shiny new BMW 5-Series or buy a used […]

Truth be told, startups and freelancers have a lot in common. By all rights you should have a great working relationship together, given your shared “entrepreneurial spirit” and that common bond of going mile-a-minute and juggling multiple balls simultaneously. However, it’s exactly this crazy environment that can often drive a great client-freelancer relationship right down […]

You love your idea for a startup. Your friends love your idea for a startup. The pizza delivery guy loves your idea for a startup. Heck, even you mother loves your idea for a startup (although she wishes you would go to law school instead). Sounds like you’re ready to take your pitch to the […]

Faster is cool. Faster is in fashion. Faster is what we all shoot for on a daily basis. Note: Browse YouTube and you’ll find, however, that most people shouldn’t go faster when strapped to wheels (ouch!). But that being said, in the business world, faster is better. Always. Period. That’s why you should do everything […]

If a picture says a thousand words, then the perfect prototype surely says even more about your startup. What is a prototype? It’s a rough working model of your product, giving people (and yourself) a better idea of its potential, functionality, features, size, color, pitfalls and more. It’s not fully-functioning (that will come later), but […]

Hej. Bon jour. Ni hao. Namaste. Howdy. As you’ve no doubt noticed as the holiday approach and we discover neighboring cultures, as the web grows the world gets smaller. In the business world today it’s not uncommon for startups to have an international presence – often with 100% of their market outside the “home” country. […]

A lot has been said about the process of launching a startup, but not everything you’ve heard is true. From loneliness to funding, look below for a list of 7 common myths about starting a company. Myth #1. Launching a startup is a lonely business Today there’s a large community of people who share your startup […]