Technology has made it possible to do just about anything without ever having to leave the office or home, which is great for convenience’s sake but diminishes the perceived necessity for human interaction. Busy founders and small business owners are guilty of saving time with technology. But attending conferences are an opportunity to be a […]

Businesses use social media to increase visibility and awareness, raise their profile, promote a product or service and engage with their customers. At the same time, customers use social media to express themselves and their opinions about brands and their products and services, and relationships and issues they are currently experiencing in their day-to-day lives. […]