Deciding who to work for is one of the biggest decisions that a new business makes. People often make the mistake of going about this from the opposite angle—many young companies try to make themselves right for every customer. But as director of sales and marketing at Strategic Sales & Marketing, I’ve found that the truth […]

At a lot of companies, sales leads don’t get enough respect. Sales people tend to complain about getting too many “bad sales leads.” Sales managers always tend to want “more sales leads.” But one question that most people don’t ask is, “Are we doing enough to get the most out of the sales leads that […]

Closing sales can be a challenging, frustrating, and even mysterious process. Every sales person has come across situations where the buyer seemed totally willing to talk and almost ready to buy – and then stopped returning calls. Ultimately, what closes a large deal isn’t every bell and whistle of your product, but the relationship you […]