CPG Mobile Marketing Strategies Mobile apps are becoming a legitimate revenue driver for brands. In fact, some of the leading consumer packaged goods (CPG) companies in the world are building entire fleets of mobile apps. These apps are not only built for customers as a branding tool, but they are also used as efficiency drivers […]

In the age of same day delivery and drones replacing drivers, up-and-coming entrepreneurs face significant competition when entering into eCommerce. Yet in 2014, technological innovation in the area of social media has allowed smaller eCommerce brands to breakthrough. Smaller eCommerce brands have been able to succeed despite competing against industry dominators Amazon and Ebay. For […]