In today’s cutthroat marketplace, large companies increasingly rely on a strategic rolodex of industry experts to help them stay current. They recognize that they can’t be the best at everything and small businesses can add real value in the areas in which they would like to expand. By providing critical industry and technical knowledge, necessary […]

Branding is critical when it comes to differentiating products. As an experienced Chief Marketing Officer, I’ve heard my fair share of company names – and understand their importance. A company name needs to resonate instantly. If you need to explain it to someone, you’ve already lost half the battle with your audience regardless of whether […]