Many companies have this idea that PR has an “on/off” switch, and when you turn it on it’ll work immediately. Startups are often the worst culprits because, by nature, they’re used to moving very fast and iterating often. Unfortunately, PR doesn’t quite work that way and it can end up hurting you in the long […]

I was chatting with a friend who’s a freelance journalist the other day, and I asked him what he prefers to hear about the most in a pitch from PR people. His response: “Explain to me why I should care if I’m not getting paid to.” Well said, sir. Publicity is a tricky thing. Contrary […]