A business plan is usually one of the first things anyone with an idea for a business creates. However, writing a business plan can be like trying to read a crystal ball: You’re trying to predict the future of your idea. But setting goals for your (perhaps non-existent) business with limited knowledge of how your […]

Setting up shop in the Bay Area or Boston might seem necessary for a startup, but there are plenty of good reasons to locate your company somewhere between the two coasts. Maybe even where you already live. When I launched ShortStack a few years ago, it was an offshoot of an existing business I owned. […]

Facebook contests are ubiquitous. Scroll your News Feed for more than 10 seconds and there’s a good chance you’ll be prompted to enter one. While contests drive tons of Facebook traffic for many brands, especially those in retail and travel, B2Bs have a harder time figuring out how to make them work. Businesses that are […]