AUTHOR

Kayla Matthews

LATEST STORIES

Creator how to article on email habits
Six email bad habits to avoid

Develop your email skills by keeping away from these mistakes
Time management tips
Six time-management goals for startup founders in 2018

Working nights, weekends, and even on vacation becomes standard for people trying to make their startups profitable—and you’ve probably done the same. But how can you use your time efficiently? It’s one of the most challenging questions for today’s entrepreneurs. With a new year comes a new opportunity to make positive changes that last. Below, […]
Make the most of the holiday slump
The six best ways to use holiday-induced downtime at work

‘Tis the season… to be bored at work, it seems. Although there’s plenty going on during the holidays—work parties, family gatherings, holiday shopping, baking—the work front slows down considerably. And while this might suit some of your colleagues, you would prefer to not stall until the New Year. The good news is, there’s plenty you […]
Get your emails read
Six apps to get your emails read

Around 91 percent of adults in the U.S. say that they actually enjoy receiving emails from companies they already do business with. Email can add credibility to your business because it gives people the chance to get to know you and your brand better. While your audience is likely wary of automated marketing messages, there […]
Six posts guaranteed to drive traffic to your company’s blog

I can’t tell you how many times a week someone reaches out to ask if I’m accepting sponsored posts on one of my websites. That doesn’t even count the companies who want to submit a guest post or share an infographic or other piece of content. As I’ve learned with my websites Productivity Bytes and Productivity […]
Five tips for creating a newsletter people actually read

Niche-driven, carefully-crafted newsletters create a customer base that grows by itself
Five must-have tools to boost your website engagement

Want to create a buzz about your business and boost website engagement? Then you need to get creative with incentives for your customers. I am passionate about time-management so, for my site Productivity Theory, I created a free mental focus challenge, complete with short, daily exercises to help readers make the most of their limited […]
Four ways to attract the right people for your startup

The key to a successful startup is a driven, hardworking team. Big companies and established corporations lure their employees by touting a slew of benefits, high salaries, company prestige, and free bagels. As a young company, you still need to recruit the best and brightest team to drive your upward trajectory, but you may not […]
Beating burnout: Eight tips for letting go of stress

Are you feeling stressed out? Startup owners often struggle with managing stress. They over-engage, overreact, and treat every task as overly urgent. Too much mismanaged stress can lead to burnout—which can lead to disengagement, detachment, and depression. Burnout is the ultimate productivity killer. If you’re not in your best mindset, you won’t complete work that […]
Four outside-the-box ways to get people talking about your brand

In today’s oversaturated online environment, business owners who want to get the word out about their brand need to think outside the box if they want to cut through the noise. The drawback of paid advertising is that it doesn’t guarantee you’ll get the results you want. There’s a very specific reason for this: people […]
Three ways content can captivate your audience

Entrepreneurial spirit is at an all-time high, thanks to recovering global markets and increasing consumer confidence. That said, many startups and businesses are left wondering how to differentiate their services from those offered by the competition. This is where content development comes into play. But it’s not as easy as pushing material out into the […]
Plan ahead: Three ways to make your startup more resilient

You have the perfect product or service in mind. You have an idea of what your website will look like, who your ideal customers are, and where you’d like to see your business go. Congratulations, you’ve officially begun your startup! Unfortunately, what many startup founders miss is that it takes more than just great ideas […]
Five more ways to save time when you think you’ve done them all

For those with busy schedules, there just isn’t enough time in the day. As soon as one task is completed, another steps in to take its place. This isn’t something to do with unproductivity or improper time management—it’s about efficiency. Of course, it’s important to remember that each person has his or her own way […]
Outsourcing can boost efficiency and creativity

Benefits Of Outsourcing In today’s competitive business world, the idea of outsourcing is often one many small business and startup CEOs overlook. But outsourcing can be highly beneficial to small companies and is not just reserved for large, multi-national corporations with limitless budgets. In fact, outsourcing to local freelancers, designers, or specialty, third-party companies can […]