So many articles begin with the same type of sentence: “Internet marketers and small business owners have billions of consumers at their fingertips.” The truth is, there might be an innumerable audience at the other end of your computer screen, but every savvy business owner and marketer is just as aware of that fact as […]

We are surrounded by content in the digital age. Content is everywhere, in blogs, articles, television shows, tweets, magazines, even print, digital and televised ads. And, as we do with what seems to be a never-ending supply of anything, content often just disappears. It can feel as if we are throwing our carefully crafted thoughts […]

Charitable campaigns often elicit deep personal reactions, as any successful campaign really should. Unlike other promotions, such as brand awareness or marketing campaigns, social campaigns ask us to do more than pay for a good or service. We’re donating money (or time) for what is often an intangible benefit: To better the world. It can […]

One of the best moments of a self-employed person’s life is the day they can scale their business. But there are always pros and cons in a situation like this. When you’re so overwhelmed that you’re doing the work of two (or more) people, you feel the need to hire someone right away. But sometimes […]

The golden age of the multi-billion dollar businesses may well be behind us. Startups and small and medium enterprises (SMEs) are armed with more resources and investment opportunities than ever before. The freelancers and entrepreneurs who work for them are also learning that they can have a place at the business table without being crowded […]

The origins of our startup aren’t glam or sexy like others you’ve probably heard about. We aren’t disillusioned Silicon Valley techies. We aren’t HBS grads looking to make headlines (although an occasional headline would be nice, we admit). We are a group of small business owners frustrated with our past experience with legal services professionals. […]

Ever since I wrote about how to get started with freelancing, one question I keep getting is: “how do I get my first client on-board?” It isn’t always easy. After all, with countless consulting groups, agencies and other freelancers out there, not to mention networking events and personal connections, getting your name out there and standing […]

Being self-employed is a tricky matter- sometimes it is even difficult to determine if you even are self-employed. Then there are all the other questions that come with it: what about incorporation? How do you manage billing clients? How do you promote yourself? What kind of hours should you work? Where do you even find work? I’ve been freelancing […]