When we first launched Ministry of Supply, we sold our Apollo shirt for a whopping $128. Our price for the shirt then moved down to $88, back up to $108 and finally landed on $98. During all of these changes, we talked to our customers a lot about pricing. We watched conversion rate, listened to […]

How do you hack offline as rapidly and as effectively as you hack online? Web startups can iterate a product and get it back on the market in a matter of seconds. But as product companies, we’re faced with manufacturing lead times that create a much longer development cycle. Luckily, Ministry of Supply’s co-founders also […]

Within our first month of publicly launching Ministry of Supply in June 2012, we sold more than 6,000 shirts and gained 4,000 customers. Our company grew fast because it had to. We were an adolescent trapped in a baby’s body — we had to learn how to sprint before we could learn how to walk, and […]