Lululemon Lab introduces a ‘riskier’ design to New York City
“We don’t use the word ‘athleisure,’” Lauren Bille corrects me as we sit inside her WeWork Chelsea office. What is part of the Lululemon vernacular, however, is “sweat,” as well as “no sweat.” “No sweat” applies to clothing found at Lululemon Lab, which Bille, brand and community manager, religiously reps. Today she’s wearing a Lab […]