It seems like everyone today is on Kickstarter. The funding platform is reported to have more than 56,000 projects and more than 5.6 million backers on the site. So if you’re thinking of creating a campaign on Kickstarter, you’ll be entering a crowded territory. So how do you set yourself apart?  Kickstarter suggests that a […]

So, your media strategy worked, and now you’ve got an on-camera interview coming up next week with a major TV morning show. It’s one of those make-or-break interviews that could take your company to the next level. Only problem is, you’re petrified going in front of the camera. Having that cold optic lens staring at […]

How To Tell A Story With Video Telling your story on-camera. It can be daunting.  But it’s becoming part of the prerequisite for accelerator applications, Kickstarter campaigns, VC presentations, you name it. With the advent of Vine and Instagram Video, the importance of visually communicating to any audience, especially your customer base, is only going […]