Benefits Of Niche Marketing As a marketing consultant, I always emphasize to clients the importance of finding their niche. It may seem limiting and counterintuitive, but if you directly appeal to a niche segment of the market, you can work towards owning a whole slice. However, if you immediately try to appeal to a mass […]

Imagine for one moment you are a baker. You are the baker of fabulous cakes for special occasions. You are as happy baking cupcakes as you are about layer cakes or wedding cakes. It depends on the occasion and your client. The worst thing that can happen is when the cake doesn’t rise. However, this […]