My last company, author Tim Ferriss, and countless others tell us to capture the most value from each customer. And let’s be real: value = dollars. Perhaps I’m a communist (false) but I never thought it made sense to extract maximum cash from every client. For a while this feeling didn’t sit right (I’m a capitalist), […]

Car Sharing Economy No, this isn’t a Prius commercial. I couldn’t care less about fuel economy or battery gigawatts. This is about sharing. Truck Sharing For my 16th birthday I got a 1998 Chevrolet S10. It was white with an extended bed and a Cricket camper top. I got a truck to a) transport music equipment […]

There are dozens of marketing sub-genres. From inbound search to direct mail, even Permission Marketing (coined by Seth Godin) is now on the unofficial Wikipedia list. But something’s missing in 2013 — I like to call it “Principled Loyalty.” Let me explain. Marketers have spent years and billions of resources asking “How do we build […]