AUTHOR

Samantha Pena

LATEST STORIES

Best productivity tools for your desk

Time is valuable, so it’s important to stay productive and maximize your working hours. If you’re looking for the best productivity tools, technology can help you improve your time management, track project status, and keep everyone involved in the loop. These tools are more than just helpful for many people; they often rely on them […]
How to get sales and marketing working together

All companies exist to sell products and services so they can generate revenue. Reaching this goal means that you need a staff of experienced marketers and sales representatives. As an owner or manager, you know that these two groups play crucial roles in the company’s success. When you step into the departments, though, you often […]
How to develop an SEO strategy

A sound SEO strategy is an integral part of your company’s marketing scheme. Your position with search engines, especially when people are searching key terms, is a very important part of how you build leads. SEO is a major point in your inbound marketing practices. Understanding the components of a quality SEO strategy will get […]
Improve your inbound marketing strategy

How do you bring in new customers? Your inbound marketing strategy should answer that question. But, if you’re like a lot of businesses, your inbound digital marketing isn’t doing everything you want it to do. The goal is to get your name and your content in front of people who’ve never heard of you before. […]
Harness the power of multiple marketing channels

Part of a solid marketing strategy today is going to involve reaching your audience over multiple channels. You can’t simply depend on TV ads, or great blog content, or YouTube videos to generate leads anymore. Your marketing strategy now has to incorporate several channels, because people don’t just use one device or pursue a single […]
Why you should leave your phone at home

In our modern society, we feel particularly attached to our phones. In fact, it’s almost impossible to go a day without seeing nearly everyone staring at his or her phone. While some people enjoy having news and entertainment constantly at their fingertips, others like knowing they can always be reached in an emergency. However, there […]
How to hire developers

In a market where there are five developer jobs for every one developer, knowing how to hire developers can be a challenge. Especially when you are battling against huge tech companies with seemingly endless budgets. Here are a few steps you can take to help your company hire the best developers out there. 1. Hire […]
How to show admin appreciation

Although you shouldn’t just show your appreciation to your administrative staff one day a year, Administrative Professionals Day is a time of year to really go above and beyond for the people who do so much for your company. There are so many ways that you can show appreciation for your administrative staff during Admin […]
Offering child care benefits to employees

Providing child care benefits can greatly improve employees’ lives—and a business’s success
Write great content that works

Good content can be an excellent marketing tool and a way to educate others about your business. These tips will teach you how to write content that gets noticed and remembered by readers for all the right reasons. Make it original If your content isn’t original, why would anyone stop to read it? Why would […]
What to know before launching your app

Launching an app is a major achievement for any company. However, getting to this point and making the most of your app takes immense planning and resources, especially if you want to see all your hard work pay off. Find out how to launch an app successfully and what to do before and after the […]
How to improve your Linkedin profile

If you want to find new job opportunities, LinkedIn offers one of the most effective tools. It’s a social media platform built around businesses, job seekers, and entrepreneurs, but if your LinkedIn profile doesn’t attract potential contacts, it’s a waste of your time. Fortunately, you can improve your LinkedIn profile in just a few easy […]
Addressing the gender wage gap at your startup

The gender wage gap has existed since women started entering the work force and doing more than just “womanly” jobs (i.e. teachers, nurses, nannies, and governesses). There are many who like to claim that there really isn’t a wage gap and that it only looks like women make less than men. That, they say, is […]
What to know before taking a sabbatical

With careful planning and preparation, a sabbatical could be exactly what your career needs
How to avoid the office flu this winter

Hot chocolate, toasty fires, holiday lights, gingerbread cookies, cozy sweaters, snow days—these are a few of the things that may come to mind when you think of winter. Unfortunately, winter also brings a few unwelcome developments, like the annual round of office flu. Although office illness may seem inevitable, by educating yourself and building healthy […]
Office kitchen etiquette

Office Kitchen Etiquette Whether your company’s office kitchen is small with few amenities or spacious with multiple microwaves, you need to abide by certain office kitchen etiquette considerations. These considerations include everything from cleaning up after yourself to brewing more coffee when you drink the last cup and not taking up all the available space […]
How to beat writer’s block for your blog

When you need to produce content for your blog, writer’s block can throw a wrench into your good intentions. Many people experience writer’s block when they’re tired, frustrated, bored, or depressed, but it can also strike when you’re in the best of moods. Fortunately, you can beat it with a few tried-and-true tricks. Tips to […]
Website design tips for business

The best website design for your business depends on many factors, but professionalism is one quality you don’t want to ignore. When creating a webpage design, you want potential clients to immediately feel attracted to your products and services and to feel confident in your ability to deliver on your promises. Before you decide on […]