AUTHOR

Samantha Pena

LATEST STORIES

Best headphones for work

A good set of work headphones can do wonders for your productivity. Here’s our guide to finding the optimal set
Macs vs. PCs for the office: the definitive guide

The long-standing Mac vs. PC debate continues to prompt heated discussion. Loyal enthusiasts of the Mac usually view the PC with disdain. They wax lyrical about how a Mac is more intelligent than a PC, more stable, and, of course, way cooler in looks. PCs, however, still take up the lion’s share of the computer […]
How to publish a valuable blog post

It might feel like what you have to do for marketing changes daily. There’s always a new way of using keywords and there are always new social media you just have to be a part of. We get it; it can be overwhelming. However, a business blog can be an easy and fun way to […]
Addressing the issues with women in tech

While there are many successful women in business, there are few female leaders in charge of technology companies. Across the tech industry, there are more men working as engineers, computer programmers, and other technical roles than there are women. This trend affects female leaders who want to hire more women as employees, as well as […]
How to promote your startup

No matter how good your idea, your startup can’t go anywhere without customers. Where do you begin to promote your startup? You need to identify your audience and discover the best ways to reach those people. Get them excited about your startup, encourage them to try something new, and give them lots of ways to […]
How to write effective emails

Within the office, shooting off one-sentence emails to coworkers is common practice. But when you want to communicate with someone outside your team, whether they work in a different department or for a different company altogether, you need a different email strategy. Your business emails need to be effective and to the point, so what’s […]
How to organize your email

No matter your industry or the size of your company, email is undoubtedly a constant presence in your professional life. Whether you thrive on email-based communication or you’d prefer to ignore email notifications, however, it’s easy to let your inbox get out of hand. Getting your inbox in order might sound like a daunting task, […]
How to keep your startup brand fresh

Your brand communicates who’s behind your startup, what you produce, why you make it, and who your target audience is. While your brand may have been a perfect fit when you first launched, there’s no guarantee it will continue to define your company forever. When your company’s mission changes, your product line expands, or your […]
How to create an environmentally-friendly office

Lower your company’s carbon footprint with these steps

Pros and cons of an open office

Open offices offer more communication and flexibility, but less privacy. Find out if an open office is the right fit
Five bad work habits and how to break them

Good habits have the potential to propel you toward personal and professional success. Before you can cultivate those good habits, though, you need to nix the bad ones. If you notice you’ve fallen into any of the following poor work habits, it might be time to buckle down and make some positive changes. Poor communication […]
How to run your first hackathon

Plan a successful hackathon with this guide

How your employees can help with social advertising

When it comes to elevating your company’s name on social media platforms, your employees can help with this effort. Your staff can be brand ambassadors by sharing your company’s posts with their friends, family, and followers on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Tumblr. To engage your employees effectively, you can’t […]
Cold calling tips and techniques for startups

Reaching out with cold calls is often the best way to spread the news about your company
Six creative ideas for employee recognition

A one-size-fits-all approach to employee recognition doesn’t work. Think about employee recognition ideas your individual employees will appreciate
Time management for small business owners

Whether you’re a first-time entrepreneur or a longtime small business owner, you know that time is one of your biggest assets. After a month of poor performance or supply chain issues, you can always bounce back and do better the next month. But you can never recover lost time. When you don’t manage your time […]