In the early days of your startup, it’s important that your team is building the right thing for the right people, and that you’re gaining traction fast. This is why it’s so valuable to have a community manager who is involved in the product development process early on. This can be easily accomplished with a […]

Community management is one of the hardest roles to hire for in tech right now. Yes, you read that right — community managers, not developers. You see, it’s not about scarcity of talent; it’s about the quality of talent. Most folks assume that they can hire just any college grad who was “born social” and, […]

One of the most common push-backs on investing in a community manager is the uncertain return on investment. Why hire for community when you could hire an acquisition marketer — particularly given that the ROI on social media is next to none for sales? It’s pretty easy to ignore high churn rates when investors are […]

Community management is one of those roles for which everyone assumes that they know exactly what it is that you do. “Oh, you’re a community manager …so, you do social media, right?” If only the answer were that simple. Community is a discipline within an organization, such as engineering, design, marketing or business development. Let’s […]

If you’re starting a company, you probably already know how important community is for your business’ success. This is especially true during your early stages; by forming a community of early adopters, you can forge meaningful connections and recruit dedicated users, while creating opportunities to harness feedback for product improvements. But you don’t have many […]