Recently, Twitter announced its new Tailored Audiences tool, which allows marketers to target ads directly to people who fit a relevant audience category through their web browsing activity. This tool includes retargeting to a brand’s website visitors as well as using specific audiences from third party data. The availability of Tailored Audiences to all marketers […]

With 2013 almost in the books, marketing teams have been working for months to identify and establish strategic company goals and set budget spends to help plan campaigns for the next year. According to an extensive survey recently conducted by DigiDay, more than half of all marketers noted plans to allocate more of their budget […]