The Most Effective Social Media Strategies Today, the job of your social media marketing team isn’t just to rack up followers, but to engage customers to form real, loyal, sustainable relationships. And the way to do it isn’t through clever taglines, coupons, or broadcasting content one-way, but through focusing your team on finding ways to […]

So, you’re on Pinterest (or you’ve heard too many times that you should be). That’s fabulous. You’re officially part of the fast-growing website (per Comscore) that refers more traffic than Google+, YouTube and LinkedIn combined (per Mashable), and keeps visitors passionately engaged for countless hours. That’s the good part. The great part is that people […]

Our friends at the Young Entrepreneurship Council asked 15 entrepreneurs to name the baseline tech skills they believe all entrepreneurs should have a good handle on before starting a company. Here’s what they found: Know how to wireframe “Being able to wireframe a page is an incredible important skill for technology development. It’s critical for being able […]