When Maddy Sasso launched Pinkly Perfect, a summer-loving lifestyle blog, it wasn’t just because she adored the beach. The strategic blog was a way to build an audience for her upcoming fashion line targeted at helping teenage girls feel comfortable in their own skin. Pinkly Perfect’s contributors are all young women in high school—the same […]

In this biweekly series, WeWork’s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community. As a candle aficionado, I had to reach out to Tashah Johnson about her company Candlessentials. Big on soy and other natural ingredients, this WeWork Commons member […]

When the U.S. financial industry imploded in 2008, Robin Barone was caught in the middle of it. But rather than rushing to find a new job, she decided to take her “New York City banker buyout,” as she calls it, and travel the world for a year. One year turned into nearly two as she […]

Amsterdam resident René Schoenmakers started collecting comic books when he was seven years old. Since then, he’s constantly been looking for the “next gem” to add to his growing collection. His search eventually took him online, where he’d spend hours surfing the Internet for that one special item. “There must be a faster way to […]

Shaun Masavage says that an episode of the reality series Shark Tank gave him his light-bulb moment. “Someone was pitching a Breathometer, but not going about it the right way,” he recalls. Masavage wasn’t seeing what he know people would be looking for: a lower price and a convenient size and shape. “I looked at […]

When Ruby Audi graduated from college in 2011 with a journalism degree, she knew she wanted to focus on Africa full-time as her subject. Her mother was born and raised in Ghana, and Audi felt deeply connected to the nation too, despite growing up in London. This connection intensified when, as a child, Audi’s parents […]

If you think the seconds before a field goal can be nerve-wracking, it’s nothing compared to the tension in the room when the founders of six startups faced off with representatives from the New York Jets. The event was New York Jets Pitch Night, held at WeWork Bryant Park in New York City. The young […]

Women have long had issues with their bodies. And with the way society casts the ideal woman—tall, thin, large bust (hello, Barbie)—it’s easy to see why. But obviously not all women are built alike, and it can be hard to compare to what is splashed over the Internet and on magazines. Luckily, that’s where Kim […]