“If you call failures experiments,” said the very quotable educator Mason Cooley, “you can put them in your résumé and claim them as achievements.” With all due respect to the late professor Cooley, the above job-search method is guaranteed professional suicide. Fortunately job seekers—and prospective employers—realize that résumés are serious business. Even as technological advances flood […]

Do you aggressively go after talent by courting a prospect that you think can help elevate your business? Do you operate like a social media ninja, relying on LinkedIn, Twitter, and the latest online tools to identify and pluck talent virtually? Do you work with in-house and outside recruiters to tap recruits from competitors and […]

So you’ve started a blog to begin content marketing for your company or personal site, but it’s not quite yet a traffic-generating machine. You post biweekly. One month goes by and…only 600 visitors. Another month of regular posting and still barely linear growth. Four months later, not much change. You start to wonder if your […]

Always rearranging your living spaces? Obsessed with houzz.com? Know what colors work together, and how to coordinate your throw pillows? You might want to consider a career in interior design. And guess what? The outlook for this industry is good. Employment of interior designers is predicted to be growing at a higher rate than average, […]

If you can catch Troy Carter’s attention, there’s a good chance that you’re about to hit it big. After all, he was an early investor in a long list of companies—Uber, Lyft, Dropbox, and Warby Parker, to name a few—that did just that. How does he know an idea is a winner? “You know it’s […]

Podcasting is incredibly popular these days—just like back in 2004 to 2005, after Adam Curry’s Daily Source Code podcast hit it big. But he was a former MTV VJ, after all. We can’t all have such amazing credentials that will propel us to podcasting stardom. So how exactly did podcasting make a comeback a decade […]

Baffled and disappointed that nobody seems interested in your company’s story? Your competitors seem to have all the luck, garnering features in blogs and magazines, while the best you get is a lousy mention in a longer article. I’ve been working in PR for years now, and have a few things to share about why […]