Deciding who to work for is one of the biggest decisions that a new business makes. People often make the mistake of going about this from the opposite angle—many young companies try to make themselves right for every customer. But as director of sales and marketing at Strategic Sales & Marketing, I’ve found that the truth […]

Startups in Brooklyn Brooklyn is home to many different types of people: the bearded hipsters who drink hand-poured iced coffee and ride handcrafted wooden bikes, the artists and artisans who design silver-plated carving knives and sell refurbished Smith Corona typewriters, and, most recently, the techies who are set on creating the next big thing. With […]

As soon as I meet them, Waqas Shakeel, who goes by Shak, and his brother Farrukh— co-owners and founders of the innovative culinary food cart Halalish—begin showing me how to identify a counterfeit bill. “You scratch the collar with your nail,” Farrukh says, holding out a folded bill for me to touch. “You can tell […]

When I started Hawke Media, I hired seven people to provide custom marketing solutions for our clients. One of them, Tony Delmercado, came in specifically to run our strategy and client services. After interacting with clients, he would come back and tell the team what was needed. Before long, Tony took the reins. Rather than merely report, he […]

Are you feeling stressed out? Startup owners often struggle with managing stress. They over-engage, overreact, and treat every task as overly urgent. Too much mismanaged stress can lead to burnout—which can lead to disengagement, detachment, and depression. Burnout is the ultimate productivity killer. If you’re not in your best mindset, you won’t complete work that […]

How To Hire The Perfect Intern Interns can be highly valuable resources to your company. They may help you complete everyday tasks, assist your workers, add to the diversity of your office, give you an insider look into a younger generation, and eventually end up working for you as a paid employee. According to research […]

There are many different paths to a startup. Some people study computer science in college, others randomly enter a hackathon, and some people just happen to have friends with good ideas who need a helping hand and business acumen. For Tom Playford, co-founder of UK-based 10to8, the path was clear. A native of Cambridge, England, […]

Dal LaMagna was an entrepreneur from his early days, in every field from advertising to entertainment, but the idea that would ultimately transform him into the Tweezerman was sudden and painful. “My inspiration for Tweezerman was when I ended up with a backside full of splinters and was trying to take them out with a […]