When Lauren McGoodwin graduated in 2009, she entered a job market that was slammed by the recession. For the millions of highly qualified, ambitious, and hungry graduates, the opportunities available to them were dismal at best, and McGoodwin found herself treading in those murky waters. She felt lost and without guidance on where and how […]

We all know the tradition of New Year’s resolutions. They’re life-affirming in theory, but most of these vows are made too early in the year, are not sustainable, and get broken almost immediately. Those of us in business are hopefully a bit more practical, and want to get a sense of how the year is […]

You probably know Chase N. Cashe for his production work for Drake, Lil Wayne, Eminem, and R. Kelly. But he also defines himself as “a musician through and through,” looking to expand people’s perception of him to include his own rapping abilities. Even with his deep roots in music, Chase N. Cashe doesn’t shy away […]

About two years into his job as an investment banking analyst at Goldman Sachs, Stanley Yuan had a meeting that would change his life. He found himself on the other side of the table from a young entrepreneur who had launched the largest mobile app store in China. “I was sitting at the negotiating table […]

Having an error-free, easy-to-read résumé is a must, but what’s a job seeker to do when competing with a bevy of other talented applicants, especially in the tech space? Skills like HTML, programming, and social media are increasingly important in this economy, but instead of telling your next employer what you’re capable of, why not […]

It’s no secret that having an online presence is necessary for being in the know, but coming up with an engaging social media profile isn’t always intuitive. Not everyone can be a hashtag wizard or a Twitter expert, and when your follower count has been stagnant for months, it’s easy to feel anxious. While digital […]

Snail mail was long thought to be on marketing’s endangered species list. It was considered too slow, too expensive, too untargeted, and not environmentally friendly. Up until recently, suggesting an old-fashioned direct mail marketing campaign felt like trying to promote a horse and buggy instead of the Model T in the 1920s. The high-tech alternatives—email […]