Mike Caren’s recording facility in West Hollywood consists of six new and decently appointed studios off a main hallway with black-and-white pictures of Atlantic artists hung on the walls. He has been in the business since he was a teenager at Beverly Hills High School. In the old days, he explains, a day in a […]

A storm is coming, one of those heavy Nor’easters, and you’ve got friends over.  Everyone is lounging. Booze flows, someone breaks out a joint, and you decide the time is right to introduce Black Moon’s Enta Da Stage with its hard, melodious vibe—and then the lights go out. What do you do to pass the […]

When Sophia Loren was born in 1934, in a tiny ward for unwed mothers in the Clinica Santa Margherita in Rome, Benito Mussolini had been in power for around 13 years. A few months prior, Italy had held national elections, with Mussolini’s National Fascist Party winning a less-than-surprising 99.84% of the vote. The state was […]

If you’re a small business owner or startup founder, you probably don’t have the resources to hire an expensive PR firm, buy large advertisements in magazines, or develop elaborate social media infographics like your bigger competitors. To compete at their level and grab their market share, you have to be strategic and focused in your […]

Crafting a successful branded marketing campaign is key for any company interested in attracting more collaborators and clients. Below are three renown campaigns that got it right — from soft drinks, to disease awareness, to smartphones. When it comes to creating a loyal following of dedicated consumers, there are no silver bullets. For every company […]

With any company, especially startups, it’s important for each member of the team to feel valued. This decreases turnover, even when times are tough. Below, Marjorie Adams advises how to keep your best employees longer. Employee turnover is one of the biggest issues facing any small firm, including ours. The Wall Street Journal estimates that it costs […]

To understand how Austin became Austin—center of art and technology and innovation and seat of the annual festival most closely associated with all three—consider the man who gave it its name. Stephen F. Austin was born to a well-off coal mining Virginia family in 1793. He was a diligent student and an ambitious young man […]

Language: it’s how we communicate, describe challenges, and share ideas. When a friend or colleague is talking about their company, you might notice they tend to use words that belong only to them; maybe they have slick sayings that keep them focused. If you listen long enough, you’ll pick up on internal sayings that mean […]