When one of the nation’s leading economic indicators says employment numbers are on the upswing, it means many growing companies are bringing people on board.  Whether they’re full time employees, freelancers, consultants, agencies or even interns, employers often fall in love with their new recruits. Why wouldn’t they? The new employees’ resumes are stellar, their […]

Back in the day, when a little-known Seattle-based clothing retailer started turning heads with its exceptional service, you had to be pretty good to be noticeably different to customers. Nordstrom emphatically showed — through dramatic growth and the development of an iconic service brand — that customers respond to that proposition with their wallets. But […]

Buying insurance can be a daunting task, particularly for venture-backed startups. The market for relevant insurance products tends to be fragmented and a finding a broker that understands tech can be tough. Sometimes, just getting the ball rolling can be confusing! With that in mind, here’s an introduction to purchasing insurance: What to do: 1. […]

When you first begin building your brand, your story is everything. It’s how you appeal to customers, build new relationships and get across your company’s key messages. But you alone can only spread the word so far, and that’s where sharing your story with the right media can be a huge help. Media interviews span […]

We were tired of the content we were reading. It seemed so bland, and we knew that had to be more to it all than just reporting.  We set out to do a better job of creating content for entrepreneurs from all over the globe. As full time employees and students, we decided to start […]

In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the buzz—they so justly deserve. Chapter 3: Because you have lousy timing That great American philosopher, Yogi Berra, had […]

My first exposure to a management handbook happened during my first job as a client service associate at a large global advertising agency. The head of the account I was assigned to would start every quarterly meeting with a list of his expectations. While the tenured team members would chuckle under their breath upon hearing […]