What should you be thinking about when structuring a landing page in terms of SEO? Often when we think of landing pages, we think of PPC-based pages. While they can have many different purposes, in this article I will explain how to adopt good practices that will work well for organic traffic. Empathize with the User’s Search […]

As entrepreneurs, we don’t always have the time to focus on the bigger picture, which is why something as crucial as company culture can seem so elusive. Hiring good people is easy, hiring people that are right for your company and team is harder. And that’s not just personality fit; it’s complementary strengths and weaknesses, […]

Sometimes even the most unconventional jobs lead you down the path you’re meant to follow. During an experience teaching English in China, the Clemson University grad Hannah Davis came across Chinese migrant workers and farmers who were wearing an army style shoe. She was inspired to put together a shoe line with a social responsibility […]

You want to see your work have as much impact as possible. You’re doing everything you can to turn your brilliant ideas into a mega-successful reality. But how do you know if you’re on track? You’ll want to regularly check that you’re building something that your market truly wants. A so-called “market fit” is vital […]

Type your brand name into Google. Like what you see? If you’re not being active about managing your brand online, you probably don’t. Even worse, other people could be making your brand look bad. Try Googling the keyword ‘Qwikster’ if you want to see what I mean. Now take a look at the image below. […]

Every entrepreneur dreams of growing their company by leaps and bounds. But while you’re focusing on product development, management and the daily grind of running the business, what are you going to do about PR and marketing? Getting the word out about your product, brand, or service is crucial at this point, but it’s difficult […]

Here at EquityZen, we focus on proven, mature startups. Some of our readers are entrepreneurs who are building the proven startups of tomorrow. For topics of particular interest to those readers, we have started adding pieces under a new column, Young Startup Edition. So are you considering (or advising others on the subject of): how should […]

When you start a business, there are many financing options to consider — friends and family, small business loans, angel investment, VCs — but there is no textbook solution for getting a new business off the ground. One option that entrepreneurs, investors, and average Joes love to love is bootstrapping. Rather than seeking external funding, […]