Hosting A Hackathon Will Vanderhoef is an engineer at SumAll primarily working on new ways to gather and visualize data to make it more useful for users. He’s also the creator of our internal hackathons so we picked his brain on what hackathons are, why they’re important, and why your company should start hosting them. […]

A business is never too small to face a scandal, litigation, disgruntled employee, or social media fiasco. (We’ve seen five high-profile PR crises in the first half of 2014 alone, as McCown recently discussed on PR Newser.) As a Boston-based public relations firm, we decided to open a New York City office at WeWork Bryant […]

As a manager, you already know that feedback—when given constructively—can only help your employees and team. But you probably also know that, when you’re the boss, getting it out of people is easier said that done. The truth is, getting—and giving—honest feedback is all about trust. But to achieve that level of trust, you have to […]

How much time (and money) do you spend on SEO for your website? It might surprise you to hear me say this, but chances are it’s too much. Sure, SEO still matters, but if you aren’t paying attention to other aspects of running a great website you are losing visitors (aka, potential customers) every day. […]

When you’re in business, bad reviews come with the territory. Regardless of honest effort and a sincere commitment to customer service, the time will come when you will face a less than ideal online review. This negative comment may feel like a punch in the gut to a small business owner. The good news is […]

Community management is one of the hardest roles in a business to define, especially for startups. Part of the reason for this is the sheer number of ways we now have to communicate with people — and that people now have to communicate with us, and with our companies directly. Miss that tweet that didn’t include […]

As a CEO of a high-growth startup, I’ll be the first to tell you that I don’t know what I don’t know. I have plenty of bad ideas — and unless someone gives me a heads up, I’ll be in the dark forever. I became an entrepreneur because I wanted to have an impact in […]

We use Twitter primarily to engage with our audience in the three major ways listed below. Before you use Twitter for your business, you might want to ask, “Who is our audience?” For us, they range from marketers and social media enthusiasts that read our blog, to SumAll users that ask support questions, to folks […]