Technology has made it possible to do just about anything without ever having to leave the office or home, which is great for convenience’s sake but diminishes the perceived necessity for human interaction. Busy founders and small business owners are guilty of saving time with technology. But attending conferences are an opportunity to be a […]

As a small business or a startup, you’re always trying to stretch one dollar into five. Every investment you make needs to serve multiple purposes and have a measureable ROI. And that includes your website. Your company’s website can be a major investment from initial design and development to regular maintenance. A website, though, is […]

First, the bad news: Almost two thirds (62 percent) of people who subscribe to an email newsletter aren’t engaged with the content. Why aren’t people responding to the email messages they receive? Usually, the content fails to address their concerns and problems. If you want email to produce results for your business, then you need to use it […]

Crowdfunding changed the way we think and execute on hardware ideas. Nowadays anyone can kick off a Kickstarter campaign with enough Facebook friends, a solid CAD design and a seductive video. But for those of us who went through it and have been tracking the winners and losers of Crowdfunding, we know that there’s a […]

There seems to be a constant debate over achieving the perfect balance of creating quality content to share on social media, while maintaining the right quantity of that content to continually reach your audience without sacrificing quality. It’s entirely possible to achieve this balanced approach to creating social media content by slowly scaling your efforts […]

In the heart of the Meatpacking district, on the 6th floor of the swanky New York Soho House, I met with founder and CEO Cyrus Massoumi from ZocDoc, a free to use marketplace that makes instantly booking an appointment online with a nearby health practitioner who accepts your insurance as easy as snapping your fingers. Today, more […]

Managing your company is difficult to do, especially if you’re operating exclusively and making decisions in solace. Leading an organization is even more challenging from the shadows. While leaders can lead from a supporting role, leaders should be out front, visible, and accessible. It’s been said that a business is merely a group of people […]

As a small-business owner, your phone is your life. But sometimes, that lifeline only goes as far as the three-and-a-half foot leash from the outlet to the end of your USB cable. When your business requires a life on-the-go, being limited by a battery constantly in the red is not an option. This is a […]