So many articles begin with the same type of sentence: “Internet marketers and small business owners have billions of consumers at their fingertips.” The truth is, there might be an innumerable audience at the other end of your computer screen, but every savvy business owner and marketer is just as aware of that fact as […]

Starting a business is no small undertaking whether it’s to bring world-famous chili to the mass market or to manufacture a revolutionary medical device. From product development to business development, a founder has an ever-growing and never-ending, to-do list. When it comes to legal issues, those are the items that are usually pushed to the […]

As a business owner and mother of two active boys, my life is constantly hectic. When I started my company, I began pouring more and more hours into my work, which was stressful for my family and me. The working trap is normal. Americans spend about 8.7 hours per day at work. Small business owners […]

Entrepreneurs need to determine which VCs or angel investors to seek to raise money from. Don’t waste your time with investors who aren’t likely to be interested in your business—either because of the company’s industry, stage or otherwise. Some of the more important considerations when choosing investors include: Industry Focus Each investor has a different […]

Is Instagram Worth It? In fewer than four years, Instagram has exploded in popularity with individuals and in importance for brands. The photo sharing app is an integral part of any social media strategy, and yet, many start-ups and small businesses find it difficult to build traction and determine ROI on Instagram. At ONA, we’ve […]

Landing a partnership with a Fortune 100 company could be the deal that puts your startup on the map. It could be the difference between linear and exponential growth; landing a big round of funding or plugging away as a bootstrapped company. It could mean a 10X or 3X revenue multiple or whether your kids […]

One of the things I hear most from entrepreneurs is that securing investment is the key to getting your business off the ground. What I’ve come to realize, however, is that occupying your time with incubator applications, refining your pitch deck, and seeking investment can distract you from what a startup’s main goal should be: […]

The interview process can be nerve-wracking for potential hires, and for good reason: The interview is your way of judging whether he or she would be a good fit for your company, and in my experience, this usually comes down to a matter of cultural fit rather than skill. Unfortunately, many companies don’t realize that […]