If you’re a startup with a limited budget, you’re probably evaluating where to allocate your marketing budget to promote your product, increase brand recognition to generate leads, and ultimately, increase sales. There are several marketing activities you can execute that will come at a cost, so how do you know which ones to select? If […]

Apps, products, and companies evolve over time. As technologists, we seek to improve our product by constantly optimizing one thing and tweaking the next. Although radical innovation will certainly help your product, sometimes little changes, such as introducing new or improved features, can have a great impact. Mobile app developers often use new features to […]

There are so many facets of launching a business that need attention when launching a startup. As a result, sales is often seen as a final step — something that can be put on the backburner until everything else is sorted out. To simplify matters and make sales something that startup founders can appropriately tackle […]

How often do you find yourself complaining about how busy you are? Stop to think about it. Contrary to popular belief, work overload is not necessarily a badge of honor. It’s a sign that your team is potentially mismanaged — that you’re hoarding work while your direct reports are hungry to learn and grow into […]

“It is all about who you know.” We’ve all heard it before. Searching for a job can be frustrating, overwhelming, and extremely difficult at times. Especially if you just graduated from college. So how can you connect and network with the right people, especially in your industry? LinkedIn is an amazing tool that is worth […]

The Premise You’re a small business owner with fifteen employees. Your company LinkedIn page has a few hundred followers and your Facebook Fan page plateaued at 85 likes. You just joined Twitter, but 50% of your new followers are either fake or offering digital marketing services. Besides “being present” on social sites and posting engagement […]

It’s hard to read legalese and figure out the stack of paperwork you receive when starting a new tech job. We’re here to help.  Below we provide a list of the paperwork relating to your equity compensation that you should always have in your personal records. 1. The company’s equity incentive plan The company’s equity […]