It’s been four months since I launched my own business – a digital marketing consultancy based in the United Arab Emirates. It’s a small, strategic digital agency focused on helping small and medium-sized businesses and startups with their digital strategy, content, and social media needs. There have been highs and there definitely have been lows […]

We live in an era in which the mantra is often “easy is best” – and technology has clearly risen to meet this demand. Where individuals previously had to travel to a brick-and-mortar store to shop, they can now buy the same goods online and have them shipped directly to their front door. And where […]

Do I need a Terms of Service and Privacy Policy for the company’s website? These are two common questions startups ask when they’re building an online presence through their company’s website. Our friends at WilmerHale are providing some useful information about why your business needs these two essential online contracts. A. Why do I need a Terms of Use for […]

Recent graduate Jenny Armstrong didn’t expect to work full-time at a children’s learning startup after completing a master’s degree in biomedical science. After an impromptu chat turned interview with Tiggly co-founder Bart Clareman (who’s also her cousin), she landed an operations associate position, where she’s taken on all types of responsibilities that range from product development to […]

If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!” “Look more legit – Twitter followers $2.99 per 1,000.” Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, and a large audience conveys clout and credibility. It’s also an endorsement […]

A big part of whether or not your startup succeeds depends on how you handle your finances early. You can either grow your precious seed money into a strong business through slow and careful spending, or dive in too deep and risk drowning in debt. A big part of making smart decisions is simply avoiding […]

Would you believe me if I said the secret to my success was working less? Our society is addicted to doing more, becoming hyper-productive, and getting an insane amount of stuff done. Many CEOs wake up at dawn and work 16-hour days. Just look at the productivity industry. We hire consultants and buy timesaving software […]