In “Start at the Ending” the folk musician David Wilcox advises couples to start backwards in relationships, at the end instead of a beginning.  His reasoning is that if you work backwards in a relationship you’ll end up being happy. Of course his advice isn’t realistic.  Or is it? Companies face endings throughout their life […]

The old adage about it taking a village to raise a child could just as easily be applied to business. Building a successful company requires knowledge, skills, and guidance from a host of people both inside and outside the organization. At ZinePak, that team of advisors includes not only world-class vendors and amazing employees, but […]

While the typical web surfer doesn’t realize it, Google and other search engines update their algorithms dozens of times per year. Every shift changes how SEO consultants conduct their work. It also puts more websites in danger of crossing penalties that will bump them from search rankings. Fortunately, by paying close attention to the trends […]

Moments are becoming more important in the way advertisers — and companies as a whole — think about the world. Twitter, Apple and American Express are a selection of major companies placing a priority on moments (rather than using impressions as their main metric). At a time when consumers are becoming more obsessed with instant […]

Events are great for meeting new people and having interesting conversations. Hey, they might even be better than Twitter, but who knows? Luckily, you can have your cake and eat it by displaying a wall or ‘waterfall’ of tweets at your next event. This way anyone who uses the event hashtag or mentions the event […]

One of the biggest challenges we face as designers is that we are constantly setting ourselves up for criticism. Whether it’s from our peers, our bosses or our clients, everything we work on is bound to receive some feedback that requires changes. In order to grow in our careers, it’s important that we accept and […]

We’ve heard the projections that the mobile space will overtake the desktop in the coming years, or that tablets will outsell desktop PCs. You may have even read some research validating these opinions. For example, a Deloitte report revealed that “in 2013, [PC industry] sales declined by 12 percent to under $200 billion” and that […]

How much does the market dictate when it comes to compensating your employees? All employees must be paid in cash in amounts to least to satisfy the minimum wage laws established by federal and state laws. Employees may receive equity in addition to cash payments, but due to tax and other complexities, it is generally […]