My last company, author Tim Ferriss, and countless others tell us to capture the most value from each customer. And let’s be real: value = dollars. Perhaps I’m a communist (false) but I never thought it made sense to extract maximum cash from every client. For a while this feeling didn’t sit right (I’m a capitalist), […]

B2Bs companies often get categorized as “boring,” but social media can be a great tool to build a strong personality and a unique identity for your company. It can also help you develop deeper relationships with new and existing clients, and position yourself as a leader in the industry. Here are five reasons why B2Bs […]

If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing? Many say it’s an art, not a science. Others argue that there is a clear equation that can help you […]

Busy? As in barely have time to browse this article, before you scurry back to frantically search for help tackling another hot project? Then you probably don’t have time to sit through the vetting process of hiring a new person, or ensuring that your candidate cuts the mustard. To save yourself headaches and heartbreak, it […]

Startup founders have a lot on their plate. Founder sales will be the first approach for most early-stage startups. It may seem like a daunting addition to your responsibilities, but sales is a critical step that can not be compromised. The founders of Take the Interview were wearing fifteen to twenty hats when we began […]

Healthcare costs are climbing. The impact of the Affordable Care Act has yet to take shape, and high deductible plans are creating gaps in coverage. People are worried. In fact, when discussing critical illness, 47 percent of employees listed “financial burden” as a more frightening prospect than death. And yet, amidst the turmoil, more and more […]

One of the first things startups need to figure out is a legal structure. Serial entrepreneur and founder of CorpNet.com Nellie Akalp is helping startups and small business owners protect, manage and keep business in compliance with all their legal requirements. Akalp started her incorporation filing service with her business partner of 16 years and […]

I recently wrote a blog post titled 7 Reasons to Avoid a Career in Post Production. It seems to have struck a nerve with people – for better and for worse – so I wanted to follow up with a post that explores why people stick with post. Despite all the downsides, what makes post […]