So, your media strategy worked, and now you’ve got an on-camera interview coming up next week with a major TV morning show. It’s one of those make-or-break interviews that could take your company to the next level. Only problem is, you’re petrified going in front of the camera. Having that cold optic lens staring at […]

If you want to make it easier for people to find your small business online, getting listed in online directories is a powerful way to help you do that. It’s also a good way to build your website’s domain authority, because directory listings will increase the number of backlinks to your website—helping you show higher […]

How To Create A Business Logo As we’ve said before, a logo is akin to the face of your company. And if this metaphor is true, then by zooming out you’ll find your brand: a fancy name for what customers see and feel when they interact with your company. Business Logo Design Tips A logo […]

The easiest way to raise your next round of funding is to start it out with money from your existing investors. This is why in almost every Techcrunch Series B funding announcement you see “participation from existing investors” somewhere in the article, unless the original investors were priced out of the round. There are several […]

If you want more of your clients to hire you for your higher level, premium service offerings, I suggest using a powerful pricing tactic called the Decoy Effect. Let me show you how it works by walking you through how a client of mine used it. When I first met Dustin, a copywriter, he offered […]

We’ve all read the stories about the hot new startups making waves in their industry – and how they’re doing it from colorful beanbag chairs in a once-destitute warehouse on the south side of town. We’re prone to conclude that these startups are sustaining high-level performance because they’ve broken down the (cubicle) walls binding our […]

Consider the following: You’re about to take on employee number two (or three) to tackle some software development issues while you shift back to the big picture. Your boyfriend’s cousin’s classmate is a top-notch programmer looking for something full-time, and everything clicks into place. Not only does he tackle the task at hand, but he […]

With the rise of the app economy and the shift to subscription-based (often freemium) models that come with it, there’s been an increasing focus on retaining customers. In this new world, customer retention is the new customer acquisition. Unfortunately, improving retention is especially challenging because it often involves making changes to your product that you […]