Our friends at the YEC asked 15 entrepreneurs to share how bootstrappers should allocate resources for marketing and advertising. Here’s what they found: Channel Your Inner Seth Godin When I was starting TalentEgg, I read a lot of Seth Godin, and one point stood out to me in particular. Seth often writes that advertising is the cost of having an […]

The hiring game can be exhausting for everyone involved. You announce an opening, résumés flood in, and candidates begin showing up for interviews…and second-round interviews. As a leader, you’re faced with a tough decision that could mean something wonderful for your company — or endless headaches and lots of resources wasted on hiring and training […]

User experience actually has a formal definition (ISO 9241-210), but it boils down to: How people respond to what they experience This means that it includes both your system, and how people react to it. And since you can’t directly control anyone’s reaction, it is all the more important to consciously create whatever you are […]

So, your media strategy worked, and now you’ve got an on-camera interview coming up next week with a major TV morning show. It’s one of those make-or-break interviews that could take your company to the next level. Only problem is, you’re petrified going in front of the camera. Having that cold optic lens staring at […]

If you want to make it easier for people to find your small business online, getting listed in online directories is a powerful way to help you do that. It’s also a good way to build your website’s domain authority, because directory listings will increase the number of backlinks to your website—helping you show higher […]

How To Create A Business Logo As we’ve said before, a logo is akin to the face of your company. And if this metaphor is true, then by zooming out you’ll find your brand: a fancy name for what customers see and feel when they interact with your company. Business Logo Design Tips A logo […]