The easiest way to raise your next round of funding is to start it out with money from your existing investors. This is why in almost every Techcrunch Series B funding announcement you see “participation from existing investors” somewhere in the article, unless the original investors were priced out of the round. There are several […]

If you want more of your clients to hire you for your higher level, premium service offerings, I suggest using a powerful pricing tactic called the Decoy Effect. Let me show you how it works by walking you through how a client of mine used it. When I first met Dustin, a copywriter, he offered […]

We’ve all read the stories about the hot new startups making waves in their industry – and how they’re doing it from colorful beanbag chairs in a once-destitute warehouse on the south side of town. We’re prone to conclude that these startups are sustaining high-level performance because they’ve broken down the (cubicle) walls binding our […]

Consider the following: You’re about to take on employee number two (or three) to tackle some software development issues while you shift back to the big picture. Your boyfriend’s cousin’s classmate is a top-notch programmer looking for something full-time, and everything clicks into place. Not only does he tackle the task at hand, but he […]

With the rise of the app economy and the shift to subscription-based (often freemium) models that come with it, there’s been an increasing focus on retaining customers. In this new world, customer retention is the new customer acquisition. Unfortunately, improving retention is especially challenging because it often involves making changes to your product that you […]

The surge in popularity of the “freemium” business model, in which companies offer a basic product for free in the hope of enticing users to upgrade, has been a boon for web entrepreneurs. By utilizing these offerings, you can now launch, analyze, and even market a new website without paying a dime. Here are 11 […]

The startup lifestyle can be grueling. If you’re not careful, it can take a serious toll on your physical and mental health. It doesn’t matter whether you’re a CTO, a programmer, or work in a nontechnical capacity; everyone needs a startup survival strategy to help them maintain their work-life balance as they learn to juggle […]