Conversion rate optimization (CRO, for short) generated its fair share of buzz in 2013. Startups and established companies alike put CRO at the top of their priority lists. You might be surprised, then, to learn that while 2013 was a year of discussing, learning about, and even dabbling in CRO, it wasn’t a year of […]

Much has been written (in recent years, at least) about turning your passion into a full-time job. I mean, that’s the dream, right? Getting paid for doing what you love? Well, the situation is actually a little more complicated than that. Can you make a living doing what you love? Yes. . . and no. […]

What Is Valued Based Marketing As the raging debate about the future of advertising continues, much of the hype is about sponsored content, native advertising, and other mutations of the same old formulas. This is uninteresting to me, not only from a media-nerd perspective, but from a reader perspective. As a reader, I will click […]

Since transitioning into the startup world a few months ago, I’ve come to find the role of the evangelist to be increasingly important. But the question that I’m often asked is how you go about finding and hiring the right person to be an evangelist for your product. Turns out, it’s a really simple process […]

Our friends at the YEC asked 11 entrepreneurs to share what they look for first in a salesperson. Here’s what they found: A hunter’s mentality We want someone who is going to get excited about “the big fish” — someone who will prepare endlessly and wade through a lot of information, contacts and leads in order to […]

Generation Y and Millennial women have learned an important lesson from our female predecessors: we privilege collaborating with one another over competing (or at the very least we espouse that we do). But we have created a new problem that we must solve if we are to create and sustain long-term entrepreneurial success. We are […]

In many ways, “stay lean” has become the new American motto. People everywhere are trying to stay lean through diet, exercise or banishing meaningless possessions. There’s a reason the “stay lean movement” is so popular. It’s healthier and more efficient, and it provides the space for meaningful growth. Why should businesses be any different? They’re […]

Recently, I was asked to be a panelist for a webinar about using the power of publicity to achieve your goals. The participants asked great questions. The first: “How do you step into the spotlight when you don’t like the spotlight?” Getting media attention and speaking engagements — the spotlight — goes right to the […]