To GIF or not to GIF, that is the question. In our discussions with marketers, one of the topics that comes up with increasing frequency is the role of long-form versus short-form content. What sort of mix should a marketer seek between creating long-form content (lengthy blog posts, essays and whitepapers) and short-form content (social […]

Faster is cool. Faster is in fashion. Faster is what we all shoot for on a daily basis. Note: Browse YouTube and you’ll find, however, that most people shouldn’t go faster when strapped to wheels (ouch!). But that being said, in the business world, faster is better. Always. Period. That’s why you should do everything […]

5 Creative Marketing Tactics The holiday season marks the time when companies begin bombarding consumers with expensive commercials and marketing campaigns. Toys “R” Us, for example, spent $88.3 million on marketing for the holiday season in 2012. Small businesses, with more down-to-earth budgets, often get lost among the multi-million dollar campaigns for major retailers and brands. Creative […]

A new year brings with it the promise of a fresh start. As 2014 nears, why not take a moment to reflect on the lessons learned from the past year, and move forward with a new focus on success. With that in mind, here are a few tips to help keep small businesses focused on […]

The other day, someone named Jordan left a comment on my post about the Value Hypothesis that got me thinking.  Jordan wrote: “In a world of highly automated marketing and business development efforts to hundreds of prospects, how do you suggest we target each prospect individually while maintaining a high level of touches to reach a closed deal? Are […]

Matthew Medney, the CEO and co-founder of DOG Media, hopes to be the boss that everyone wants. He hates the word “intern” and the word “employee,” he told us. Instead, he uses the terms “team members” and “aspiring leaders.” We sat down with Medney for this edition of Do What You Love — a series […]

There’s been much talk recently about the criteria we should use when hiring new people onto a technical team. Over recent years, I’ve seen that people are using Github commits (the number of times you contribute to open source software projects) and other measures to vet people as to how good, committed, involved, and generally […]

Hello. My name is Chris, and I’m an email addict. Email addiction is taking a serious toll on both our personal lives and work productivity. Long gone are the days of handwritten letters, snail mail and faxes. Why use those outdated practices when you can simply type a message from anywhere and instantly send it to anyone in the […]