5 Creative Marketing Tactics The holiday season marks the time when companies begin bombarding consumers with expensive commercials and marketing campaigns. Toys “R” Us, for example, spent $88.3 million on marketing for the holiday season in 2012. Small businesses, with more down-to-earth budgets, often get lost among the multi-million dollar campaigns for major retailers and brands. Creative […]

A new year brings with it the promise of a fresh start. As 2014 nears, why not take a moment to reflect on the lessons learned from the past year, and move forward with a new focus on success. With that in mind, here are a few tips to help keep small businesses focused on […]

The other day, someone named Jordan left a comment on my post about the Value Hypothesis that got me thinking.  Jordan wrote: “In a world of highly automated marketing and business development efforts to hundreds of prospects, how do you suggest we target each prospect individually while maintaining a high level of touches to reach a closed deal? Are […]

Matthew Medney, the CEO and co-founder of DOG Media, hopes to be the boss that everyone wants. He hates the word “intern” and the word “employee,” he told us. Instead, he uses the terms “team members” and “aspiring leaders.” We sat down with Medney for this edition of Do What You Love — a series […]

There’s been much talk recently about the criteria we should use when hiring new people onto a technical team. Over recent years, I’ve seen that people are using Github commits (the number of times you contribute to open source software projects) and other measures to vet people as to how good, committed, involved, and generally […]

Hello. My name is Chris, and I’m an email addict. Email addiction is taking a serious toll on both our personal lives and work productivity. Long gone are the days of handwritten letters, snail mail and faxes. Why use those outdated practices when you can simply type a message from anywhere and instantly send it to anyone in the […]

I’ve been pitched countless times working as both a writer and an editor in tech journalism. Through a bit of reverse-engineering, this role has led me to acutely understand errors companies often make while searching for coverage. Below, I’ve summarized many of the most important factors companies should consider while  working with the press. Avoid them at […]

Less than a year ago, Chris Poole launched DrawQuest in hopes of convincing the average person to take up drawing. His somewhat lofty vision is that everyone should draw, because creativity shouldn’t be something you only embrace at age four with finger paints. That vision — encouraging those who’ve lost their creativity to go off […]