I’ve been pitched countless times working as both a writer and an editor in tech journalism. Through a bit of reverse-engineering, this role has led me to acutely understand errors companies often make while searching for coverage. Below, I’ve summarized many of the most important factors companies should consider while  working with the press. Avoid them at […]

Less than a year ago, Chris Poole launched DrawQuest in hopes of convincing the average person to take up drawing. His somewhat lofty vision is that everyone should draw, because creativity shouldn’t be something you only embrace at age four with finger paints. That vision — encouraging those who’ve lost their creativity to go off […]

Last week a feud between Spike Lee and a graphic artist erupted in the media. In short it’s a story about a creative professional who says he wasn’t compensated for his work, which caught our attention because anyone who provides a service, and that includes all creative professionals, should be paid fairly for their work. […]

Our friends at the YEC asked nine entrepreneurs to share their tips for crowdfunding a product on services like Kickstarter. Here’s what they found: Rewards! “With a compelling offer to your backers, anticipation is built, and a great story is created. You’ll attract more backers and give the media something interesting to cover.” – Eric Corl | […]

With 2013 almost in the books, marketing teams have been working for months to identify and establish strategic company goals and set budget spends to help plan campaigns for the next year. According to an extensive survey recently conducted by DigiDay, more than half of all marketers noted plans to allocate more of their budget […]

Size matters—for some. Whether it’s having lots of money or growing a big business, we live in a bigger is better culture. But why do we think size matters in business? Most likely, it’s because we’re trying to meet objectives like reduced overhead, efficiency, and reduced competition. But if you dig deeper, you’ll see that […]

Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for best communicating that information is nothing shy of genius — truly. But the bad ones (who far outnumber the great ones) are like sour apples spoiling the bunch. […]

At The Lean Startup Conference, December 9-11 in San Francisco, a unique roster of speakers and mentors will offer deep insights into advanced entrepreneurship techniques. Because the Lean Startup is a particular methodology and not just a catch phrase, I’d like to answer some frequently asked questions about the method—and also make sure you know […]