Offering your prospects options can help you win business—but only if you know the right way to do it. A great example of the difference between the wrong way and the right way to offer choice comes from a graphic designer friend of mine named Bridget. Bridget, who was new to freelancing, got introduced to […]

If you build a better mousetrap, the world will beat a path to your door. But if you introduce antiseptics to the medical community before The Germ Theory of Disease is discovered, then the world might fire you and drive you insane. That’s literally what happened to Ignaz Semmelweis, the Hungarian physician who made the […]

Hej. Bon jour. Ni hao. Namaste. Howdy. As you’ve no doubt noticed as the holiday approach and we discover neighboring cultures, as the web grows the world gets smaller. In the business world today it’s not uncommon for startups to have an international presence – often with 100% of their market outside the “home” country. […]

If you make anything on the Web, odds are you’re at risk of using generic, cheesy stock photos like these. We’ve all been there: you write a blog post, or design a site, and realize you need some sort of imagery to accompany your work. Unless you already have access to an extensive catalog of photographs, you’re […]

All the world’s a stage for Michael Parrish DuDell. The entrepreneur and first-time author attributes his success in the business world to his acting background. “Acting and performing have helped me in every part of business,” DuDell told us in an interview. “It’s my sole competitive advantage. It is the most important part of who […]

If your inbox is anything like mine, you currently have three webinar invites that you accepted but will never attend, five emails from sales reps harassing you to take a trial, and at least twenty articles you’ve bookmarked to read… later. Marketers are constantly looking for solutions to increase message penetration, optimize programs, deepen engagement… […]

We came across a great read this morning written by Amy Westervelt, titled: “Stop complaining about your PR firm, here’s how the media works,” and it instantly struck a chord with us. Guess there’s no surprise here. In 2 whether capitalizing on the day’s news, releasing new data, earnings calls, and more. From the very […]

There are dozens of marketing sub-genres. From inbound search to direct mail, even Permission Marketing (coined by Seth Godin) is now on the unofficial Wikipedia list. But something’s missing in 2013 — I like to call it “Principled Loyalty.” Let me explain. Marketers have spent years and billions of resources asking “How do we build […]