The term “Minimum Viable Product” (MVP) has become almost a religion to the startup community. The idea of a “Lean Startup” is gaining popularity, several high–profile companies have exited only after “pivots”, and the “launch fast and iterate” mantra is nearing ubiquity in startup circles. I have noticed, however, that the term is as misunderstood […]

I’m sure by now that you’ve heard of the cloud. Recent research has found that 59% of companies plan to use cloud services in the near future, so chances are that your organization is already developing a strategy to take advantage of everything the cloud has to offer. However, much like a traditional storage environment, […]

Branding is critical when it comes to differentiating products. As an experienced Chief Marketing Officer, I’ve heard my fair share of company names – and understand their importance. A company name needs to resonate instantly. If you need to explain it to someone, you’ve already lost half the battle with your audience regardless of whether […]

I’m working at my dream job right now. It sounds pretty glamorous: fashion, tech and New York City. At Wantering, where we’re creating the best fashion search engine online, I’m traveling across two countries monthly. It’s the perfect balance between the hustle of Manhattan and laid back vibe of my home base Vancouver, but after […]

Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. In this edition, we sat down with Andrew Frankel, the founder of Lambda—here’s what he shared: Companies are always looking for flexible developers, especially startups not ready to hire full-time ones. So we built Lambda to connect startups with developers […]

Accounting mistakes can impede the growth of your small business and put it on shaky ground. Unfortunately, mistakes are all too common, especially for new or young businesses. In this roundup, five accounting experts from the FreshBooks Accountant Network share the most common accounting mistakes they see from small business owners. They also provide insight […]

Why do you get up in the morning? If you asked 100 different people, you would get 100 different answers. For me, it’s about digging deeper, always being a student, and always trying to learn new and exciting skills. I get up every morning to innovate, influence, and impact by getting to the core value […]

The holiday season is just days away from kicking off (Halloween is next week!), and your inbox will likely soon be filled to the brim with invitations. From extravagant events to calmer get-togethers, we asked The Muse cofounder and CEO Kathryn Minshew, Swill cofounder Andrew Young, and Pricing Engine‘s Jon Chang to share their best […]