I was chatting with a friend who’s a freelance journalist the other day, and I asked him what he prefers to hear about the most in a pitch from PR people. His response: “Explain to me why I should care if I’m not getting paid to.” Well said, sir. Publicity is a tricky thing. Contrary […]

The naming phase of any new product launch or start-up initiative often starts as a fun, creative reprieve. It can be a welcome break from tactical meetings or crunching numbers and a time to flex verbal skills. The fun can quickly turn to angst and frustration after an unimaginable number of names produce no clear […]

What Are The Three Stages Of Business Development I remember how excited I was when I first got my driver’s license. I rushed to the Department of Motor Vehicles after 9th period calculus on my 17th birthday so I could finally get my New York State-issued pass to teenage independence.  All I wanted to do […]

If you’re a marketer, and you’re not living under a rock, you know the world of marketing is undergoing rapid change. As an industry, we have coined countless new terms for this new marketing paradigm: digital marketing, internet marketing, inbound marketing, search engine marketing, social marketing, or any number of other buzzwords that have found […]

Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. We find out what drives them and keeps them inspired. Today we sat down with Offir Gutelzon, founder and CEO of Keepy — here’s what he shared: Once you’re an entrepreneur, it’s hard to go back. I’m a two-time entrepreneur. […]

The Great Recession forced many into unemployment, and then something else happened: many of those people took the initiative to go into business for themselves and take advantage of the entrepreneurial climate. Now there’s a new phenomenon facing many of the self-employed: they’ve become successful but can’t seem to take it to the next level. […]

10 years ago, websites were something that people looked at on bulky, immovable computers. Designing a website to look good at one particular resolution was the standard and the standard was adequate for almost all purposes. Now, more and more people are viewing web content on smartphones and tablets. The most successful websites must have […]

In a world with so much noise, where everything tries to be bigger and better than it’s competitor, less has truly become more. Many software products seem to become increasingly bloated throughout their lifecycle. The need to stay competitive inevitably leads to an overblown feature set where the core of the product is overshadowed. This has […]