Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. For our second edition, we sat down with Erik Martin, the general manager of Reddit — here’s what he shared: Out of college I worked in the music industry. From starting a new label to working for a bunch of […]

Many people think that it is the CEO who has the most impact on the overall growth and success of a company. While I find this quite flattering, I will also take this opportunity to argue that shareholder value is generated from the person right next door — the CMO. As I explored in a […]

I was chatting with a friend who’s a freelance journalist the other day, and I asked him what he prefers to hear about the most in a pitch from PR people. His response: “Explain to me why I should care if I’m not getting paid to.” Well said, sir. Publicity is a tricky thing. Contrary […]

The naming phase of any new product launch or start-up initiative often starts as a fun, creative reprieve. It can be a welcome break from tactical meetings or crunching numbers and a time to flex verbal skills. The fun can quickly turn to angst and frustration after an unimaginable number of names produce no clear […]

What Are The Three Stages Of Business Development I remember how excited I was when I first got my driver’s license. I rushed to the Department of Motor Vehicles after 9th period calculus on my 17th birthday so I could finally get my New York State-issued pass to teenage independence.  All I wanted to do […]

If you’re a marketer, and you’re not living under a rock, you know the world of marketing is undergoing rapid change. As an industry, we have coined countless new terms for this new marketing paradigm: digital marketing, internet marketing, inbound marketing, search engine marketing, social marketing, or any number of other buzzwords that have found […]

Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. We find out what drives them and keeps them inspired. Today we sat down with Offir Gutelzon, founder and CEO of Keepy — here’s what he shared: Once you’re an entrepreneur, it’s hard to go back. I’m a two-time entrepreneur. […]

The Great Recession forced many into unemployment, and then something else happened: many of those people took the initiative to go into business for themselves and take advantage of the entrepreneurial climate. Now there’s a new phenomenon facing many of the self-employed: they’ve become successful but can’t seem to take it to the next level. […]