If you’re a marketer, and you’re not living under a rock, you know the world of marketing is undergoing rapid change. As an industry, we have coined countless new terms for this new marketing paradigm: digital marketing, internet marketing, inbound marketing, search engine marketing, social marketing, or any number of other buzzwords that have found […]

Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. We find out what drives them and keeps them inspired. Today we sat down with Offir Gutelzon, founder and CEO of Keepy — here’s what he shared: Once you’re an entrepreneur, it’s hard to go back. I’m a two-time entrepreneur. […]

The Great Recession forced many into unemployment, and then something else happened: many of those people took the initiative to go into business for themselves and take advantage of the entrepreneurial climate. Now there’s a new phenomenon facing many of the self-employed: they’ve become successful but can’t seem to take it to the next level. […]

10 years ago, websites were something that people looked at on bulky, immovable computers. Designing a website to look good at one particular resolution was the standard and the standard was adequate for almost all purposes. Now, more and more people are viewing web content on smartphones and tablets. The most successful websites must have […]

In a world with so much noise, where everything tries to be bigger and better than it’s competitor, less has truly become more. Many software products seem to become increasingly bloated throughout their lifecycle. The need to stay competitive inevitably leads to an overblown feature set where the core of the product is overshadowed. This has […]

There are more ways than ever to promote your business. Social media allows for nearly unlimited updating, content-sharing and engagement. E-mail campaigns, newsletters and blogs enable your business to communicate targeted messages and promote your company’s unique value. And there are a dozen surefire offline approaches to reach targeted audiences and drive leads and sales. […]

As marketers, we’re always searching for a formula for how to be successful — but there’s no formula for this: While watching Wistia’s recent dance video promoting a feedback survey, I realized that it wasn’t the production, the camera, or the lighting that made the video so compelling, or explained why I watched and shared it with […]

The biggest question we deal with on a daily basis is “how much does insurance for startups cost?”  All of our clients want to know exactly what they’ll have to spend and how long it will take.  They all expect an immediate answer, and can you blame them? The startup world moves at a blistering […]