Our friends at the Young Entrepreneurship Council asked eleven entrepreneurs to share their must-have marketing tools for a successful product launch. Here’s what they found: Mailchimp is a must “For every new product launch, we collect emails via MailChimp. We use their email campaign and auto-responder functionality to draft countdown emails so that our customers receive regular updates […]

A lot of massively successful business people, Oprah included, attribute their success to something called the law of attraction. According to the law, your mind determines your reality—if you radiate positive energy, you’ll see fantastic results. If you focus on what you fear, those fears will come true. This mind power concept appeals to many […]

A good team of investors can be the foundation of your startup’s success, but a bad one can obliterate even the strongest ideas. Investors can provide your business with more than capital — they can become resources for organizing, marketing, and realizing ideas. Knowing what to look for in an investor and being able to […]

I hate the term “unicorn.” Seriously hate. And I’m not talking about mythical beasts leaping over rainbows. Everyone loves those. I’m talking about a much more dangerous and rare animal. So many startups we talk to are looking to find that one person who will solve all of their problems. The one person who can […]

Your business just hurdled over the hiring process and assembled a strong team. Now it’s time to fine-tune the details, including a crucial one: clients. Startup clients come in different forms: consumers, big brands, and maybe even other young companies. But with all customers, it takes a certain technique to reel them in. We caught up […]

One of the most common push-backs on investing in a community manager is the uncertain return on investment. Why hire for community when you could hire an acquisition marketer — particularly given that the ROI on social media is next to none for sales? It’s pretty easy to ignore high churn rates when investors are […]

People often say that finding a mentor is essential as an entrepreneur, especially if you’re young. I am a junior at Duke University and the co-founder of Star Toilet Paper, so the experience I had prior to starting this company includes camp and caddying work. How do I even know what steps to take or […]

Our friends at the Young Entrepreneurship Council asked ten entrepreneurs to share how they spur creative thinking — both internally and throughout their team. Here’s what they found: Mind mapping works like a champ “Start with a topic or question, and mindmap your way around it. Don’t censor yourself as you come up with all the surrounding […]