We’ve reached the era of reconciling work and life. The ubiquitousness of “Lean In” as well as headlines proclaiming that you can/cannot/who knows “Have It All” have turned our collective attention toward a subject that, despite the endless discussion, still appears to have no answers. While we can all agree that it’s an important issue […]

For many mobile, software or Web app-based startups, the initial inspiration for their business stems from the discovery of something that’s missing in the marketplace. At first, their dogged pursuit of providing the optimal solution is enough to keep them going. Over time, though, this passion just isn’t enough to keep the business running. And […]

If you’re starting a company, you probably already know how important community is for your business’ success. This is especially true during your early stages; by forming a community of early adopters, you can forge meaningful connections and recruit dedicated users, while creating opportunities to harness feedback for product improvements. But you don’t have many […]

If you’re running an early-stage company, it’s likely that funds, human resources, and time are all running low. That’s why you’d be forgiven for not keeping Twitter at the top of your to-do list. If this sounds like you, take a deep breath and read through our tips on how to scale your social media […]

In all forms of marketing, perception is everything. Social media takes this intangible, sometimes subjective reality to the next level, because it’s always there and always changing. For entrepreneurial marketers looking to establish a brand socially, a network’s tainted image – be it real or perceived – may be equally as important as the published […]

There are only a handful of scenarios in the history of the U.S. that truly changed the way capital works: the Great Depression, Savings and Loan Crisis in the ’80s, and the most recent Great Recession, to name a few. The latest financial catastrophe has reminded the world that you cannot throw your cash into […]

How To Measure Employee Morale Our friends at the Young Entrepreneurship Council asked 11 entrepreneurs how they measure employee morale over time. Here’s what they found: Tips For Measuring Employee Morale Quarterly efficiency audits Every quarter, I run what I call “efficiency audits” — meetings where I ask employees specifically about their email management, daily and weekly […]

Grown out of founder Kellee Khalil‘s frustration from planning her sister’s wedding, Loverly has made a name for itself as a discovery engine with a matrimonial niche. Like all discovery tools, Loverly helps users find the content they crave, but the company has done a particularly noteworthy job of marrying content and product. Loverly focuses […]