While this list is definitely not exhaustive, I wanted to briefly shed some light on a couple of the reasons why startups should be thinking about insurance, regardless of where they are in their life cycle. 1. To strike a balance “Risk-averse” is probably the last phrase anyone would use to describe the startup community. […]

Despite the Ticketmasters and Eventbrites of the world, YPlan has emerged over the past nine months as an important player in the events industry. The startup, which offers users an easy way to buy tickets last-minute, seems to have done quite well for itself; it claims to run on 15% of all iPhones in London […]

We’ve reached the era of reconciling work and life. The ubiquitousness of “Lean In” as well as headlines proclaiming that you can/cannot/who knows “Have It All” have turned our collective attention toward a subject that, despite the endless discussion, still appears to have no answers. While we can all agree that it’s an important issue […]

For many mobile, software or Web app-based startups, the initial inspiration for their business stems from the discovery of something that’s missing in the marketplace. At first, their dogged pursuit of providing the optimal solution is enough to keep them going. Over time, though, this passion just isn’t enough to keep the business running. And […]

If you’re starting a company, you probably already know how important community is for your business’ success. This is especially true during your early stages; by forming a community of early adopters, you can forge meaningful connections and recruit dedicated users, while creating opportunities to harness feedback for product improvements. But you don’t have many […]

If you’re running an early-stage company, it’s likely that funds, human resources, and time are all running low. That’s why you’d be forgiven for not keeping Twitter at the top of your to-do list. If this sounds like you, take a deep breath and read through our tips on how to scale your social media […]

In all forms of marketing, perception is everything. Social media takes this intangible, sometimes subjective reality to the next level, because it’s always there and always changing. For entrepreneurial marketers looking to establish a brand socially, a network’s tainted image – be it real or perceived – may be equally as important as the published […]